Chelsea Football Club today launched a football branded Channel on YouTube, a first on the site.
The Channel, (www.youtube.com/chelseafc), will include Chelsea FC content, daily news and archive video footage as well as other innovative content including feedback and contributions from fans. Additionally, a few lucky fans will have a chance to be featured on Chelsea TV (CTV).
Chelsea Chief Executive Peter Kenyon said: "We are delighted to work with YouTube. Chelsea is the first football club to move into what is clearly one of the fastest growing new media platforms."
"This will allow us to offer our fans exciting Chelsea FC content in a very unique way, as well as an opportunity to reach a whole new audience."